fbpx

The 2021 edition of the week of taste

The 32nd edition of the Taste Week will be held in France from 11 to 17 October 2021. An annual meeting with craftsmen, producers, industrialists, restaurant owners and chefs around the combination of a variety of local products, balanced nutrition and a taste for good food.

 

The "Day of Taste" was created in 1990 by a French sugar industry collective in collaboration with Jean-Luc Petitrenaud, a food journalist. Its objective is "to educate consumers, and especially children, about taste".

This initiative quickly became a great success! In 1994, the day of taste became the "week of taste" and was held throughout France. Beyond our borders and on the private initiative of some French Institutes, the event was reproduced in some European countries.

In 2001, Switzerland and Belgium officially adopted this national event. In 2013, Japan in turn became enamoured with the Day of Taste. The immediate success opened the door to the organisation of an international bento competition, which was held there for the fourth consecutive year.

In 2017, the Foundation for Innovation and Transmission of Taste was created to promote the actions of the Taste Week.

 

 

 

Although initiated by the sugar sector, the Taste Week has for many years enabled the entire food industry to improve its image among young consumers, thanks in particular to a partnership between the Ministry of Education.

Each year, lessons in taste, culinary workshops, visits to vegetable gardens, beehives and farms, and presentations of the professions are organised in and with schools in order to highlight the diversity of products and food actors in France as part of a varied and balanced diet. From tasting and awakening the senses, to classifying flavours, to learning about food by touch, children will benefit from an unparalleled recreational and instructive education around food.

Learning to taste and eating well are now inseparable notions in this week of taste.

Each edition highlights a topical theme in order to better empower the consumers of today and tomorrow. The Sigdal seed crackers share many of the values addressed in these themes:
The notion of food waste (2015 edition), eating better to live better (2016 edition), taste of sharing (2017 edition), fighting against urban food exclusion (2018 edition), food transition (2019 edition), travel and world products in 2021!